There almost are too many things to talk about for this one episode, but I’ll try and keep it brief.
Todd got an “influencer” kit from ABInBev, which bought Hoop Tea. If you’re not familiar, Hoop Tea was developed in Ocean City as a beer alternative in the style of things like Mike’s Hard Lemonade. This was before every local brewery realized it was cheaper to just hook up their alcohol to their club soda dispenser, but that’s a story for another day.
Then point is Todd isn’t an “influencer” in the normal sense. Instead, he’s someone who knows his way around an area and topic. He’s more an expert. An influencer will take their picture with any dumb thing they’re paid to take their picture with. Todd promotes local things whether or not he’s being paid to because that’s kind of his style.
We also talk about Substack ‘Notes’ which is something we’d love to see you on if you play Substack. I talk at length about how Substack is becoming a place where there are no such things as influencers, which is so pleasant.
So.
If you miss the old days of social media where random info trumped trolling and “influencing” seriously consider joining us. You can find my substack here (sometimes it’s political, other times it’s just strange):
Above the Influence